About Me
My Story
Throughout my life, I embraced change. Born in the Netherlands, I attended school and university in Rotterdam and Amsterdam. Although I wasn’t a model student, I turned out to be great at solving problems and driving change. It powered my career and I held senior leadership roles with global companies, including DHL and FedEx, in Europe and Asia.
Coaching and mentoring individuals and teams through times of change was among the best parts of my 30-year career. I lived and worked in different countries and travelled extensively, which gave me amazing opportunities to work across diverse cultures, and help people from all backgrounds build the career and life they aspire.
After leaving the corporate payroll in 2024, I launched Emersion — a consulting and training company that helps people and organizations learn, unlearn, and reinvent themselves in the disruptive era of AI.
Now, I offer personal and professional coaching for individuals and teams, including LGBT community members, who want to thrive in work and life. I am certified as Professional Coach by the Collective Chang Institute in Singapore and on the way to obtaining International Coaching Federation (ICF) accreditation.
My Approach
My coaching helps you figure out what you really want, and how to get there.
ICF defines coaching as: “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.“
For clients, this means breaking free from an unpleasant or unhealthy situation, hitting a mental and emotional reset button, and starting to follow their dreams.
My coaching takes a practical, forward-looking approach, focused on learning and growth.
Coaching is different from other kinds of support. A mentor might tell you what works, based on their prior experience. A counsellor might help you heal from emotional struggles, often by exploring the past. Those kinds of support can be valuable, but not always what you need.
As your coach, I partner with you to find your own answers, see new possibilities, and decide how to move ahead.
My Style
My coaching style is calm, sharp, and direct — shaped by years of guiding people through complex, high-stakes projects and environments. I listen deeply, ask clear questions, and help you cut through noise and uncertainty to what really matters. I’m practical and supportive, giving you the space to pause, think clearly, and act with intention. My clients appreciate that I am straightforward yet warm, bringing both experience and honesty to every conversation — and never losing sight of who they are and who they want to become.
I partner with you on the journey you’ve chosen, and give you my full attention.
I am clear, direct, and honest, without judgment. You are safe with me.
I not only listen to what you say; I also see or sense what you don’t say.
I ask thought-provoking questions, to help you explore new ideas and directions.
I echo back or summarize your words, to clarify, organize, or reframe your thoughts.
Sometimes I ‘hold up a mirror’ to help you see, hear, and make sense of yourself.
My Process
PIVOT is my clear, time-tested strategy to move from challenge to change. Without judgement, it explores your thoughts, feelings, perceptions, concerns and values, and finds solutions that work for you. PIVOT is a robust, step-by-step process that works in both professional and personal life contexts.
My Human Advantage
Before becoming a coach, I spent decades working in Artificial Intelligence and Machine Learning — I understand exactly how AI thinks, and where it stops. AI can analyse or summarise what you tell it, and even mimic empathy for it. But it can’t notice what you might not be telling it, or what’s happening with you in that moment.
As a human coach, I can sense and observe the unspoken signs that AI chatbots can’t — an expression on your face, a shift in tone, or an emotion hidden behind your words. I can question your assumptions — as well as my own — or challenge blind spots, and explore new directions when the conversation needs it.
AI follows rational patterns and informs; I help you think, feel, pivot, and grow. This is how real coaching happens.